How Facebook Ads Convert Leads into Sales?

The brands can gather the highest quality leads with the lowest budget faster by effectively using Facebook strategies. Brands need to create high-performing lead ads that gain prospects. Trollishly supports businesses in effectively implementing appropriate strategies to run successful ad campaigns. Below are the effective methods to convert leads into potential customers.

Limited-Time Offers

Despites improving newsletter signups, Facebook lead ads enable prospects to get into the sales channel for further conversions. Lead ads can enhance the reach of the purchase form and newsletter optin form. Including practical purchase triggers and special offers can skyrocket the conversion rate. The marketers can use Brand video in their leads to boost the performance of the sales promotion campaign.   

For instance, Virginia Active hosts a seasonal campaign focussing on uplifting the gym 

memberships during the summer season. Instead of providing discount codes to new joiners, the company granted three months of free membership to them if they enrolled before the specified date. Virginia Active left an impact of urgency that nudged the customers to act vividly before the offer expired. Businesses can run limited-time deals with Facebook lead ads if they plan for an extensive buyer journey.

Promote Brochure Downloads

Each online business has distinct demands over the customers, and therefore, the Facebook lead ads should be unique for each brand. Unlike many retailers, some businesses have to generate leads to provide retailers or dealers. For both traditional retailers and businesses dealing with complex products with long customer journeys, they can use brochures to provide a detailed description of their products. Distributing brochures is a common practice to share contact information. Facebook lead ads are the best mode to improve brochure downloads with customized ad campaigns.

This ad works incredibly well as a retargeting strategy to attract Facebook users who have previously visited the site. Also, brands can develop brochures with technical information and specifications that enhance their reach on Facebook, prompts users to share their contact information and therefore Influences the user’s buying decision.

Acquire Pre-launch leads

Businesses can use Facebook to build excitement around the upcoming product. Suppose the brands are introducing new season attires or adding a new brand to the existing collection or Black Friday deals. In that case, the ads support businesses to create buzz around the event and collect their target audience’s email addresses.

For instance, the brand Nissan involves much in Facebook beyond merely announcing the car model and asking customers to stay tuned. Instead, the company invites customers to join their email list to be informed more about the launch.       

Response Time of Facebook Lead Ads

Response time is crucial for every method of digital marketing time. Seventy-three percent of the leads convert when the marketers contact them within five minutes. Eighty-seven percent of the leads convert when the marketers reach them within ten seconds. Response time is a crucial factor for conversions in B2C businesses. This statistic applies to all businesses when it comes to Facebook leads. The brands must engage Facebook leads similar to that of Google leads. Google leads are customers who actively search the products on the web. Facebook leads are users who are available on Facebook exploring friends meanwhile getting caught in the ad.  

Follow Up the Facebook leads.

The best method to interact with the Facebook leads is through an immediate call, or if it does not work, marketers can drop a sequential email. Email sequence can be an aligned set of scheduled emails in specific intervals but stops when the lead responds. It is better to use three emails in a sequence with one day gap. Almost every email conveys the same message and stops once the lead responds at some point in time.  

Facebook Conversion Campaigns

Conversion campaigns can be an adequate replacement for lead generation campaigns. If the businesses choose Conversions as their campaign objective, the goal is to obtain a lead and turn the lead into a prospect by driving them to the landing page and filling out the form. Most of the advertisers depend largely on conversion campaigns to achieve their targets.       

Keep it Simple with Appropriate Questions.

To improve the conversion rate, brands need to keep their forms more straightforward. Based upon the user reports, when businesses include more questions on their page, there is an enormous possibility for the leads to get abandoned. Therefore the marketers must ask only for relevant details. If the marketers prepare multiple-choice questions, the choices need to be limited to three or four.

The brands can also develop custom questions if they are not satisfied with Facebook’s questions. Marketers can select between multiple choices, short answers, and conditional questions that depend on how the leads answered the previous questions.

Businesses can include Appointment scheduling columns and store locators, enabling people for scheduled visits or nearby locations. Facebook supports businesses with many tools that offer brainstorming questions.       

Specifying the Offer

The brands need to share their value contribution at the frontier so that the leads feel confident about their signing up purpose. Optionally, Facebook suggests brands include their details in promotional copy and at the beginning of the form. Also, marketers should maintain consistent branding throughout the user experience so that the users do not remain ambiguous about with whom they are sharing the information. Brands need to choose appropriate imagery to support their messaging. For instance, images that included the product as the critical point perform incredibly well.

Improve Event Registrations

Businesses can promote their webinars through paid advertising as it is crucial to enhance high quality and focus event registrations. To boost more signups, marketers need to eliminate the obstacles for their prospects. Facebook lead ads cut down the number of steps the leads have to perform to join the brand’s webinars. With minimum input fields in the contact form, brands make it easy for leads to fill in their email address within a few clicks.

Final Thoughts

With nearly billions of users, Facebook is a preferred advertising platform for marketers. For brands aspiring to acquire high-quality leads, Facebook lead ads serve as customer acquisition tools. Though there is no single specific formula for Facebook ads’ success, there are enormous ways brands can use them to benefit from conversions and gather new customers daily.