Mother’s day is approaching soon and there will definitely be record-breaking Amazon sales.
Offering a new, themed listing on Amazon is not something easy to achieve considering the growth of Amazon stores. The more product searches take place directly within Amazon, the higher velocity you will have. AND higher risk of getting your Amazon account suspended!
Your ecommerce success lies there – you can just pick it up with these tips!
- Switch to FBA to Get the BUY BOX
The Buy Box determines the success of any holiday season and this is not an exception.
The shoppers will buy whichever product appears in the Buy Box without thinking hard about whether to trust you or not. They see that Amazon ships it – done!
To appear in the search results…
2. Search and Optimize Your Listings With Holiday-Related Keywords
Add 2-3 keywords within your listings (Headline, description, alt text).
A perfect example could be “mom holiday gift,” and boom!
Moreover, to find related keywords, look at last year’s holiday season’s top sellers, check the keyword density and you will be able to find appropriate and related keywords.
Don’t forget to optimize your listing’s title for the Amazon app.
3. Pick Top Sellers
If you are new to Amazon – just type the keywords and check the reviews; the number of sales to determine which product performed well last year.
If you’ve been in here for more than a year, just check your own analytics on top of this and eliminate all the products that fell short in the Q2 timeframe.
- Bundle Those Products Together!
If you tracked each of your products and have collected enough data – you will be able to point out the worst or the slowest sellers. Utilize Amazon Virtual Bundle tool to…
Strategy 1: Bundle all those items together and add a little FOMA spice in the texts or visuals.
Strategy 2: Offer the slow sellers with your top-performing items and gradually clean your inventory.
More up in the sleeve…
- List a Lightening Deal
Go with the FOMA effect with a discounted product!
The Amazon Prime members and the shoppers all in all can’t resist purchasing products at their lowest price during this holiday.
- Don’t Launch Several Listings At Once!
Amazon kills without shooting! Your listings and sudden sales can trigger A10 and Amazon can suspend your account. Either you go and explain all the mistakes that caused account suspension or ping the folks at Got Suspended Clients for some consultation!
Online shopping is the new normal. If you want to succeed on Amazon, one thing is for sure – It’s here to stay!
So…Follow the advice on how to mitigate risks, constantly improve customer experience, and you will find your way to increase your sales this holiday season!