What Is Pay-Per-Click Advertising In Digital Marketing?

Pay-per-click advertising, otherwise known simply as PPC, is one of the more popular digital marketing techniques – and for good reason; pay-per-click advertising can boost your brand awareness and increase the amount of traffic to your website, both of which are essential for success in today’s digital era.

Whether you are looking to improve your search engine optimization or find out more about what pay-per-click advertising is and what its benefits are, this handy guide is here to help.

What Is Pay-Per-Click Advertising? 

Pay-per-click advertising is a model of internet marketing that involves the advertiser paying a small fee every time one of their advertisements is clicked on. This means that instead of paying for taking out advertising space, you only pay when an advertisement is being interacted with. As such, you are essentially paying for driving visits to your website.

The Different Types Of Pay-Per-Click Advertising 

As NuancedMedia.com explains, there are a number of different types of PCC on the market, all of which can offer you a range of unique benefits. Some of the many kinds of pay-per-click advertising include:

  • Paid Search Marketing 

This is one of the most common forms of PCC advertising. It involves providers like Google AdWords or Bing Ads, increasing your visibility on a search engine’s rankings.

  • Display Advertising 

Display advertisements are banners, images, or text advertisements that will show on different websites and link back to your site. While these PCC advertisements can be hugely effective at boosting brand awareness, they are usually less useful for increasing overall click-through to your website.

  • Social Media Advertising 

Social media PCC advertisements help you reach more customers over social media, enabling you to increase click-through to your business’s website.

  • Retargeting PCC Advertising 

Retargeting PCC advertisements use the cookies on a user’s browser to show them specific ads that are based on their digital history. This means that this form of PCC advertising can be crucial when it comes to targeting the right customers who have recently been searching for the specific types of products or services you offer.

What Are The Benefits Of Using PCC? 

Some of the most common benefits of pay-per-click advertisements are listed below.=:

  1. Cost Efficiency 

Pay-per-click advertisements only require you to pay when a customer reaches your website, which means these ads can be excellent value for money.

  1. Targeting Options 

Pay-per-click advertisements allow for a high level of targeting keywords with the use of text retargeting and advertisements.

  1. Marketing Data 

PCC advertisements offer users a vast amount of data that you can use in future marketing campaigns. Every ad clicked on can be analyzed to learn more about what words and content motivate clicks, which you as a seller can use to your advantage when formulating sales and SEO strategies.

  1. Speed 

Pay-per-click advertisements offer the benefit of speed, especially when you compare these with other methods of boosting your search engine ranking, like content marketing. PCC advertisements can be implemented pretty much overnight, which allows businesses to see results very quickly.

  1. Customizable 

Unlike some forms of advertisements, pay-per-click ads are completely customizable, which means you can optimize your campaign as you go to ensure the highest rate of success throughout.